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The House of BCP

This approach ensures each client's house has more perceived tangible and intangible value in the mind of potential buyers than the comparable houses on the market.  Superior visual presentation is the first - and most important step - in demonstrating value to a buyer.

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The most essential step to obtaining a higher price in fewer days is how your house appears to buyers online - in photos or a video walkthrough.  A buyer's initial reaction to seeing the house online is the most important factor in deciding to see a house in person.

Further, if a buyer develops an emotional expectation or connection with your house through the photos or video, your house is well positioned to be chosen by a buyer to be their next home.


The reason for the focus upon superior visual presentation of each client's house is simple.  Research by the National Association of Realtors shows that 50% of houses that are empty or ineffectively furnished sell for 5-10% less than houses with high-end furnishing presentation, with longer days on market.

As part of representing a client, BCP can fully furnish an entire house from the "House of BCP" interior design collection.  The photos and videos in the "Gallery of Houses" section show houses that I fully furnished for maximum visual appeal to buyers. 


With the "House of BCP" collection, I can also arrange and add the finishing details that complete the picture in a single room, a living level, or the entire house, with attention to details in how the house looks down to the seemingly minor items that either motivate - or distract - Buyers.

The combination of the "House of BCP" interior design collection and a focus on visual presentation that creates an emotional connection with buyers is a powerful tool to drive buyer interest, which leads to higher prices, better offer terms, less uncertainty, and fewer days on market. 


Simply put, a Bella Casa Partners house looks visually more appealing to buyers than competing houses they will also see in their house search.


My Passion is making each client's house present to buyers with maximum visual impact.

Enjoy house photos and walkthrough video featurettes at the Gallery of Houses page.

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